This brilliant, wacky and expensive idea remained just that until a hurricane flooded the Mobile, Alabama port where numerous new 1970 Volvos awaited distribution, giving the company access to cars that would otherwise be scrapped. "We had a huge construction crane at our disposal, actor Ralph Meeker as our on-screen moderator and voice-over, and a full supply of Volvos to see just how high we could make that stack. None of the cars in question was altered in any way, or had anything removed from them to save weight or influence the outcome of the exercise.
"We kept the cameras rolling, and when we'd completed the stack seven-high, we shot all that we needed for our commercial," Bob says. "Happy we had everything we needed, we then continued to stack cars. We'd earlier put up some guide wires to stabilize the stack against side wind loads, and by this time, the wind had picked up again. As we went to add the eighth car to the pile, a gust of wind pushed the cars in one direction, and they toppled in a visual slow-motion fall, one over the other... the eighth car still dangling from the crane, its load not having even touched the stack!"